Iconic Hotels & Resorts

Overview

Iconic Hotels & Resorts is a collection of some of the UK's most distinguished luxury properties, and I was brought in to shoot, photograph and edit coverage of their annual agent showcase evening, a one-night event held at Strand Palace, London, bringing together the group's hotel brands including Nobu, Amù, Chewton Glen and Cliveden. The content was created with a clear purpose: to give Iconic a suite of social-ready assets that would relive the night and show the world this was anything but a typical corporate event. The aim was to capture something fun, energetic and full of genuine connection, the kind of evening that makes people wish they had been in the room. Across the evening I handled all photography and videography on the ground, before taking the footage into the edit to deliver a full suite of content. The primary deliverable was a 60–90 second highlight reel cut to music, alongside a 30-second Instagram Reel in 9:16 and a 45–60 second LinkedIn edit in 16:9, each tailored in pace and tone to its platform. Still photography was also delivered for use across recap content and brand collateral. Key moments captured included the arrival atmosphere and room at capacity, individually styled hotel stations showcasing each property's food and hospitality offering, a live West End performance and audience reaction, and the welcome toast, all woven together to reflect a luxury brand event with real purpose behind it.

Deliverables

• ▹Single-day event coverage
• ▹Still photography
• ▹Timelapse build
• ▹Event highlight reel
• ▹Vertical cut-downs for social